Dr Jonathan Wilson

BA (Hons), PGCE, MA, MSc, MPhil, PhD, FCIM
Jonathan Wilson


Deputy Head of Department - Economics, Strategy, Marketing and Enterprise
Principal Lecturer, Marketing

Location: Lord Ashcroft Building, Cambridge

UK: 0845 196 2249
International: +44 (0)1245 493131 ext. 2249
Email: jonathan.wilson@anglia.ac.uk




Jonathan is Deputy Head of Department of Economics, Strategy, Marketing and Enterprise and Principal Lecturer in Marketing at the Lord Ashcroft International Business School, based in Cambridge. Prior to joining Anglia Ruskin in 2001, he was Marketing Manager and lectured in Marketing at a private College in the City of London. He has taught a wide range of marketing based subjects at all levels. This includes employees from leading multinational companies, such as: British Airways, Sinopec, Bosch, Deutsche Bank, Commerzbank, Barclays and Mars.

Jonathan completed his PhD (Middlesex) in 2006. The basis of his research was analysing inter-partner relationships and performance in Western-Chinese joint ventures. Although he maintains his initial research interests, he now also concentrates on the internationalisation of Chinese brands, Chinese cultural values, educational attainment in higher education and business research. In relation to the latter, he is the author of 'Essentials of Business Research: A Guide to Doing Your Research Project', published by Sage Publications. The second edition of this title is due for publication in 2013.

He has taught on a number of units associated with The Chartered Institute of Marketing professional qualifications, holds a Postgraduate Diploma in Marketing and is Fellow (FCIM) of The Institute. Jonathan teaches on three undergraduate modules: International Marketing, Chinese Economy: Issues and Policies, and Business-to-Business Marketing, plus one postgraduate module: International Marketing. He is currently involved in supervising four PhD students and is External Examiner at The University of Huddersfield and Bournemouth University.

Qualifications

  • BA (Hons) Business Studies
  • PGCE
  • MA Marketing
  • MSc Chinese Business and International Relations
  • MPhil in Educational Research
  • PhD International Marketing

Research Interests

  • The internationalisation of Chinese Brands
  • Chinese cultural values
  • International Marketing
  • Business-to-Business Marketing
  • Educational attainment in Higher Education

Publications

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  • Wilson, J., 2013. Essentials of Business Research: A Guide to Doing Your Research Project, Sage Publications (Second Edition, forthcoming April 2013)
  • Brennan, R. and Wilson, J., 2012. 'Doing Business in China: Comparative Content Analysis of the Business-to-Business Marketing Literature', paper presented at the 28th Annual IMP Conference, Sept, Rome, Italy
  • Wilson, J. and Brennan, R., 2011. 'Chinese global brand vision: Exploratory content analysis', paper presented at the Academy of Marketing Conference, 5-7 July, University of Liverpool
  • Wall, S., Minocha, S. and Rees, B., 2011.International Business, Prentice Hall (Provided case material on China)
  • Wilson, J. and Brennan, R., 2010. 'Doing Business in China: Is the importance of guanxi diminishing?', European Business Review, 22(6), pp. 652-665
  • Wilson, J., 2010. Essentials of Business Research: A Guide to Doing your Research Project, Sage Publications (published April 2010)
  • Wilson, J. and Brennan, R., 2010. 'The IMP contribution to understanding business with China', paper presented at the 26th Annual IMP Conference, Sept, Budapest, Hungary
  • Wilson, J and Brennan, R., 2009. 'Relational Factors in UK-Chinese International Joint Ventures', European Business Review, 21(2), pp. 159-71
  • Wilson, J. and Brennan, R., 2008. 'Understanding the Importance of Guanxi in UK-Chinese Joint Venture Relationship', paper to be presented at the 24th Annual IMP Conference, 3rd Sept - 6th Sept, Uppsala, Sweden
  • Wilson, J. and Brennan, R., 2007. 'Influence of Relational Factors on International Joint Venture Performance', paper presented at the 23rd Annual IMP Conference, 31st Aug - 2nd Sept, Manchester, UK
  • Wilson, J., 2004. 'International Business Environment'. In Griffiths, A. and Wall, S., 2004. Economics for Business and Management, Prentice Hall
  • Wall, S. and Rees, B., 2004. International Business, Prentice Hall, (Case Study: London International 'Durex in China')
  • Wilson, J. and Brennan, R., 2003. 'Market entry methods for Western firms in China', Asia Pacific Journal of Marketing and Logistics, 15(4):3
  • Wilson, J., 2003. 'Say goodbye to the joint venture: The case of UK FDI in China', a presentation at The Royal Institute of International Affairs (Chatham House), London, June, 2003
  • Wilson J. and Brennan, R., 2003. 'Say goodbye to the joint venture: The case of UK FDI in China', paper presented at the Chinese Economic Association (CEA) Conference, London, April, 2003
  • Wilson, J. and Brennan, R., 2001. 'Managing Chinese/Western Joint Ventures: A comparative analysis of the 'interaction and networks' and 'Chinese management literature'', paper presented at the 17th Annual IMP Conference, 9th - 11th September, Oslo, Norway
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