Group Course Leader - Department of Economics, Strategy, Marketing and Enterprise
Principal Lecturer in Marketing

Location: Lord Ashcroft Building, 3rd floor, Cambridge
Room: LAB 322

UK: 0845 196 2491
International: +44 (0)1245 493131 ext. 2491
Email: niall.caldwell@anglia.ac.uk

Niall joined Anglia Ruskin University in Sept 2012 as a Principal Lecturer and teaches Marketing subjects at Lord Ashcroft International Business School, Cambridge. The areas include International Marketing and Marketing Management for Undergraduate and Post Graduate students. He is the Course Leader for the MSc in Management. His academic experience also includes supervision of doctoral students in Marketing.

In the first phase of his career he completed his Bachelor's degree in Philosophy at Manchester University, England. Niall went on to earn the PhD from Stony Brook University, New York, with a thesis on our contemporary political inheritance from Hobbes and Locke entitled 'The Hidden Cost of Contract Theory: Institutional Violence.'

A career in advertising followed. For more than ten years Niall worked for a Saatchi & Saatchi owned advertising agency in Chicago. He was an Account Executive responsible for handling the Point-of-Sale needs of S.C.Johnson & Son, M&M Mars Inc, and Quaker Oats. It was in this context that his interests in brands and love of retail began to develop. During his time in Chicago Niall also earned the MBA from the Business School at the University of Chicago. This gave him the business tools to leave Saatchi and set up his own company (NGAC Inc, annual turnover $2.5 million).

A third phase of Niall's career began 15 years ago when he moved back to the UK, lecturing at London Metropolitan and pursuing research and publishing, principally (but not exclusively) on the topic of branding in arts and the cultural industries. His research publications were submitted in RAE 2008; they span both academic articles and practice-based studies.

He serves as a peer-reviewer for academic journals in marketing, tourism and arts management, and is currently reviewing for the 4* rated journal Annals of Tourism Research, the International Journal of Arts and Cultural Management and the Journal of Tourism Management.

Throughout his career Niall has been inspired by the impact which education has on all types of students. He has just completed a three-year term as a Board Member of Globetown Learning Community, based in Morpeth School, Tower Hamlets. Globetown's mission is to use education to transform the lives of the most disadvantaged groups in the local area, running programs to raise their educational aspirations. His role on the Board was to advise on the transition from government-funded unit to full status as a charitable institution, and to design marketing strategies for Globetown.

Current Research Areas:

• Brand image and equity of cultural institutions, including museums, universities, cities and countries
• Visitor research techniques for service quality measurement
• Marketing epistemologies (analytic/positivist, phenomenological and critical theory approaches)
• Social marketing
• The philosophy of marketing