Dr Nektarios Tzempelikos

Dr Nektarios Tzempelikos


Senior Lecturer in Marketing

Location: 3rd Floor, Lord Ashcroft Building, Cambridge
Room: LAB 322

UK: 0845 196 2664
International: +44 (0)1245 493131 ext. 2664
Email: nektarios.tzempelikos@anglia.ac.uk




Nektarios Tzempelikos is Senior Lecturer in Marketing at the Lord Ashcroft International Business School, Cambridge campus. He holds a PhD in marketing from the Athens University of Economics & Business. His thesis concerned Key Account Management and how to manage relationships with key accounts from a relationship marketing perspective. Prior to undertaking his PhD, he completed a BSc in Marketing and a MSc in Marketing & Communication with new technologies from the Athens University of Economics & Business.

His research has been published in various refereed journals, including Journal of Business & Industrial Marketing, Journal of Strategic Marketing, Journal of Business-to-Business Marketing, The Journal of Relationship Marketing, The IMP Journal and Journal of Business Market Management. His work has also been presented during the proceedings of many important international conferences under review process, including the American Marketing Association (AMA) Marketing Educators' Conference and the European Marketing Academy Conference (EMAC) among others. He is also reviewer for European Marketing Academy Conferences (EMAC).

He has teaching experience at the undergraduate and postgraduate level in the field of marketing. He has also experience in conducting research projects on behalf of various public and private organizations. His research interests include marketing management, relationship marketing, key account management, business-to-business marketing, services marketing, customer value and customer equity. He is also a member of the European Marketing Academy.


Research interests:

  • Relationship marketing
  • Key account management
  • Marketing management
  • Business-to-business marketing
  • Services marketing
  • Customer value and customer equity

Publications in Refereed Journals

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  • Tzempelikos, N. (2013), "Top management commitment and involvement and their link to key account management effectiveness", Journal of Business & Industrial Marketing (2*ABS, 2011 Impact factor: 0.689) (forthcoming).
  • Tzempelikos, N. and Gounaris, S. (2013) "Approaching Key Account Management from a Long Term Perspective", Journal of Strategic Marketing, Vol. 21 No.2, pp. 179-198. (2*ABS)
  • Gounaris, S. and Tzempelikos, N. (2013) "Key Account Management Orientation and its Implications - A Conceptual and Empirical Examination", Journal of Business-to-Business Marketing, Vol. 20 No. 1, pp. 33-55 (2*ABS).
  • Gounaris, S and Tzempelikos, N. "Organizational Structure, Key Account Management Orientation and Performance Outcomes", The IMP Journal (forthcoming).
  • Gounaris, S and Tzempelikos, N. "Key Account Management Orientation and Its Impact on Performance - An Empirical Study", Journal of Selling and Major Account Management (forthcoming).
  • Gounaris, S and Tzempelikos, N. (2012), "Conceptualization and Measurement of Key Account Management Orientation", Journal of Business Market Management, Vol. 5 No. 3, pp. 173-194.
  • Gounaris, S., Tzempelikos, N. and Chatzipanagiotou, C., (2007), "The relationships of customer-perceived value, satisfaction, loyalty and behavioral intentions", The Journal of Relationship Marketing, vol. 6, No.1, pp. 63-87.

Publications in Conferences' Proceedings

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  • Tzempelikos, N. and Gounaris, S. (2013), "The role of top management in key account management effectiveness - An empirical study", 42th European Marketing Academy Conference (EMAC), Istanbul, Turkey, June 4-7 (forthcoming).
  • Tzempelikos, N. (2013), "Assessing Customer Value in Key Account Management Relationships", 11th Annual International Conference on Marketing, Athens, Greece, July 1-4 (forthcoming).
  • Tzempelikos, N. and Gounaris, S. (2012), "Conceptualization and Empirical Validation of Key Account Management Orientation", 41th European Marketing Academy Conference (EMAC), Lisbon, Portugal, May 22-25.
  • Tzempelikos, N. and Gounaris, S. (2011), "Key Account Management Orientation and Its Implications - The Mediating Role of Information Sharing", 2nd EMAC Regional Conference, Iasi, Romania, September 21-23.
  • Tzempelikos, N. and Gounaris, S. (2011), "Conceptualization of Key Account Management Orientation and Its Measurement - Insights From B2B Services", 3rd Biennial International Conference on Services Marketing, Çesme, Izmir, Turkey, Semptember 7-9.
  • Tzempelikos, N. and Gounaris, S. (2011), "A Conceptual and Empirical Examination of Key Account Management Orientation and its Implications - The Role of Trust" Academy of Marketing Science (AMS) World Marketing Congress, Reims, France, July 19-23.
  • Tzempelikos, N. and Gounaris, S. (2011), "Key Account Management Orientation and its Impact on Company's Performance - An Empirical Study", 40th Anniversary Conference of Academy of Marketing Science (AMS), Coral Gables, Florida, USA, May 24-27.
  • Tzempelikos, N. and Gounaris, S. (2011), "Key Account Management Orientation and Company's Performance - A Conceptual and Empirical Examination", 8th (annual) International CIRCLE 2011 Conference for Marketing, Management, Finance, Consumer Behavior, Tourism and Retailing Research, Dubrovnik, Croatia, April 27-29.
  • Tzempelikos, N. and Gounaris, S. (2011), "Key Account Management Orientation and Company Performance - Does Relationship Quality Matter?", American Marketing Association (AMA) Winter Marketing Educators' Conference, Austin, Texas, USA, February 18-20.
  • Tzempelikos, N. and Gounaris, S. (2010), "Antecedents and consequences of key account management orientation - An empirical study", 39th European Marketing Academy Conference (EMAC), Copenhagen, Denmark, June 1-4.
  • Papadakis, G., Gounaris, S. and Tzempelikos, N. (2010), "Does CRM pay? An empirical investigation of the benefits of CRM", 39th European Marketing Academy Conference (EMAC), Copenhagen, Denmark, June 1-4.
  • Tzempelikos, N. and Gounaris, S., (2009), "Key account management orientation and its Implications - Insights from B2B Services", 2nd Biennial International Conference on Services, Thessaloniki, Greece.
  • Tzempelikos, N., Gounaris, S. and Papadakis, G. (2009), "Key account management orientation and its implications: A conceptual and empirical examination", 38th European Marketing Academy Conference (EMAC), Nantes, France, May 26-29.
  • Gounaris, S. and Tzempelikos, N. (2008), "Key account management orientation and its implications: An empirical examination", 2nd Annual Global Sales Science Institute (GSSI) Conference, Athens, Greece, June 25-27.
  • Tzempelikos, N. and Gounaris, S. (2008), "Criteria for identifying key accounts and business performance: Are they linked?", 37th European Marketing Academy Conference (EMAC), Brighton, England, May 27-30.
  • Gounaris, S. and Tzempelikos, N. (2007), "Key account management effectiveness - a pilot relationship marketing perspective", 36th European Marketing Academy Conference (EMAC), Reykjavik, Iceland, May 22-25.
  • Gounaris, S. and Tzempelikos, N. (2006), "Modelling the relationship between customer-perceived value, satisfaction, loyalty and behavioral intentions", 35th European Marketing Academy Conference (EMAC), Athens, Greece, May 23-26.

Contribution to Books

  • Gounaris, S. & Tzempelikos, N. (2009), "Key Account Management", Chapter written for International Sales Management, MSc in International Marketing (European Postgraduate Program), Athens University of Economics & Business.

Books & Teaching Notes

  • Gounaris, S. and Tzempelikos, N. Customer Equity Management - Managing Customers As Assets, Business Experts Press Publications (on-progress).
  • Tzempelikos, N. (2011), Marketing Research with SPSS, Athens University of Economics & Business.
  • Gounaris, S. & Tzempelikos, N. (2008), Services Marketing, Textbook, MSc in Sports Marketing & Communication, University of Venice.

Monographs

  • Tzempelikos, N. (2012), Assessing Customer Value in Key Account Management Relationships, Anglia Ruskin University Working Paper Series (under review).

Other Publications

  • Gounaris, S. and Tzempelikos, N. (2008), "Key Account Management", Sales Management, Vol. 2 (April/May), pp. 48-54 (in Greek).

Articles under review process in refereed journals and conferences

  • Tzempelikos, N. "Value creation in key account management relationships ? Theoretical considerations and empirical findings", Journal of Customer Behavior (1*ABS).
  • Tzempelikos, N. "Understanding Effective Key Account Management Relationships: An Integration of Key Account Management Orientation and Organizational Structure", Journal of Marketing Management (3*ABS).
  • Gounaris, S. and Tzempelikos, N. "Relational Key Account Management: Building a Competitive Advantage through Structural Reformations and Relationship Management Skills", Industrial Marketing Management (3*ABS).
  • Tzempelikos, N. "Towards non-financial outcomes from key account management relationships - An empirical study", Academy of Marketing Conference, Cardiff, 8-11 July, 2013 (forthcoming).

Articles in progress

  • Tzempelikos, N. "Critical factors of success in key account management relationships", Marketing Letters (3*ABS).
  • Tzempelikos, N. and Gounaris, S. "Top management involvement effects on internal alignment and performance outcomes in key account management relationships", Industrial Marketing Management (3*ABS).

International Academic Activities

  • Guest editor associate at Industrial Marketing Management (Special Issue on Key Account Management - forthcoming).
  • Reviewer in the 42th European Marketing Academy Conference (EMAC), June 2013, Istanbul, Turkey.
  • Reviewer in the 41th European Marketing Academy Conference (EMAC), May 2012, Lisbon, Portugal.

Other research related activities/distinctions:

2013:
  • British Academy - Small grants funds: "Developing a customer satisfaction index in UK" (pending).
  • Delivering of "Introduction to SPSS" all-day training seminar (23/01/2013)
  • Successful proposal for a small IIMP seed corn funding (£1000).

2012:
  • Successful proposal to the University's Internal funding opportunities for early career researchers (£500 research award)

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