Cassie Jones

MA, BA (Hons), NCIM
Cassie Jones

Senior Lecturer, Marketing
Joint Pathway Leader BA Marketing

Location: Lord Ashcroft Building Chelmsford
Room: MAB 301

UK: 0845 196 6867
International: +44 (0)1245 493131 ext. 6867
Email: cassie.jones@anglia.ac.uk





A fellow of the Product Development Management Association, Cassie Jones has been a Business Development Manager in industry as well as conducting academic research at the Universities of Cambridge, Manchester and City University.

Her research interest focuses on both New Product Development Management and New Service Development. Academic projects have been completed for the Home Office, Design Council, ESRC and EPSRC. Cassie has published widely in her area of expertise and teaches across the spectrum of Marketing courses, including retail marketing, consumer behaviour and general marketing management. She is also joint pathway leader for the BA (Hons) Marketing.

Publications:

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  • Kartik, D , Jones, C and Willis, R (forthcoming) 'To buy and more to buy: Shopping & Post Shopping Encounters of Indian Urban Youth' Marketing Intelligence and Planning.
  • Leech, D, Willis, R and Jones , C . (2011) Competition in a shrinking NHS Market. British Journal of Healthcare Management . Vol 17. issue 5. pp198-200
  • Jones, C and Willis, R. (2009) From Orgnisation to Community. Interconnections. Volume 4
  • Jones, C with Perks, H, and Cooper, R. (May 2005) 'The Changing Role of Design and Marketing within the New Product Development Process.' Journal of Product Innovation Management.
  • Jones (nee Moore), C with Haake, S and Learmount, S. (2000) 'Design Against Crime - A report for the Design Council, the Home Office and the Department of Trade and Industry.' Centre for Product Innovation Research. University of Cambridge, Judge Institute of Management Studies.
  • Jones (nee Moore), C with Haake, S and Oliver, N. (2000). 'Recipes for Success-Product Development Benchmarking in the UK and German Food Industries.'
  • Centre for Product Innovation Research. University of Cambridge, Judge Institute of Management Studies Working Paper, 27/2000.
  • Jones (nee Moore), C with Haake, S and Oliver, N. (1999). 'Assessing Product Development Processes:Trade-offs and Contingencies.' EIASM Conference, Cambridge, July 5-6.
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