This research theme examines the internationalisation of Chinese brands. It focuses on a number of issues associated with China's global brand aspirations. These include: Corporate vision, branding strategies, country-of-origin effect, Chinese cultural values and the challenges that Chinese firms face when looking outward.

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Dr Jonathan Wilson

Senior Lecturer, Marketing

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UK: 0845 196 2249
International: +44 (0)1245 493131 ext. 2249
Email: jonathan.wilson@anglia.ac.uk

With sustainability being a key Anglia Ruskin corporate objective, the GoGreen initiative promotes Education for Sustainable Development in partnership with Green Impact, a pro-environmental behaviour programme aimed at establishing practices on environmental management. GoGreen's research is focused on the development of environmental management systems and how the practices of environmental management at the University can be used as action learning for students to develop their eco-auditing skills.

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Dr Beatriz Acevedo

Lecturer, Sustainable and Environmental Management

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UK: 0845 196 5039
International: +44 (0)1245 493131 ext. 5039
Email: beatriz.acevedo@anglia.ac.uk

This research theme examines how corporate social responsibility can be applied as a tool to allow organisations to develop sustainable corporate practices. The emphasis is on the role of corporate social responsibility in developing alternative frameworks to the dominant corporate shareholder model.

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Stephen Bloomfield

Director, The Corporate Governance Unit

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UK: 0845 196 6834
International: +44 (0)1245 493131 ext. 6834
Email: stephen.bloomfield@anglia.ac.uk

This research theme examines the sustainable growth of tourism. It focuses on the social, economic and cultural impact of tourism, developmental models, eco-tourism, and the issue of sustainability.

For further information please contact:

Simon Evans

Principal Lecturer
Director of International Partnerships

UK: 0845 196 6875
International: +44 (0)1245 493131 ext. 6875
Email: simon.evans@anglia.ac.uk

Dr Chris Wilbert

Senior Lecturer, Geography and Tourism

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UK: 0845 196 6878
International: +44 (0)1245 493131 ext. 6878
Email: chris.wilbert@anglia.ac.uk

This research focuses on the boundaries between public and private provision of public services and comparisons between public, private, third sector and hybrid/partnership delivery of public services.

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Dr Peter MacDonald

Senior Lecturer, Economics

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UK: 0845 196 5676
International: +44 (0)1245 493131 ext. 5676
Email: peter.macdonald@anglia.ac.uk

This research theme emphasises the contribution of different economic paradigms, models and methodologies to contemporary economic and social policy-making. It includes work on heterodox economics, pluralism, the Austrian and other schools of economic thought. These approaches are applied to issues such as the role of charitable organisations, trusts, gift-giving and sustainability.

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Dr Ioana Negru

Senior Lecturer in Economics

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UK: 0845 196 2233
International: +44 (0)1245 493131 ext. 2233
Email: ioana.negru@anglia.ac.uk

This research theme examines the relevance of spirituality in the workplace and how this alternative approach can impact on organisational performance. It analyses spirituality in terms of leadership, organisational development and the practical relevance of this approach for resolving the policy and organisational issues emerging in a global context.

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Dr Jonathan Smith

Senior Lecturer, Human Resource Management

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UK: 0845 196 2069
International: +44 (0)1245 493131 ext. 2069
Email: jonathan.smith@anglia.ac.uk

This research focuses on how small businesses survive and thrive on the international stage and how technological advancements impact on SMEs' international development.

For further information please contact:

Dr Lin Yan

Senior Lecturer, International Business and Entrepreneurship

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UK: 0845 196 7917
International: +44 (0)1245 493131 ext. 7917
Email: lin.yan@anglia.ac.uk

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