Employees from e2v visited the Lord Ashcroft International Business School at Anglia Ruskin University on Tuesday 23 April 2013 to tell them about the Customer Journey Map initiative the company has developed to improve their customer experience.

e2v, a global company with headquarters based in Chelmsford, are a leading global provider of technology solutions for high performance systems; delivering solutions, sub-systems and components to advanced systems companies. Working with high profile programmes such as Airbus A380, the Hubble space telescope upgrade project, ESA Gaia mission to map our galaxy and US patriot air and missile defence system, e2v takes their customer service very seriously.

This is why, when e2v visited Anglia Ruskin University to present their Customer Journey Map, the Lord Ashcroft International Business School staff and students were fascinated to gain an insight into what makes their customer journey special.

Continuous Improvement Champion Alison Hartley and graduate trainees Sarah Turnbull and Chris Rivers discussed how e2v takes customer feedback from their customer surveys to build a Customer Journey Map. This map allows actions to be driven throughout the company that focus directly on what their customers tell them they can do better.

They explained how the Customer Journey Map is built and communicated throughout the global e2v community to inform all employees how their actions can improve their customers' experience.
The plans to expand the project and continue its success were also provided to the audience.

Anglia Ruskin staff were able to take ideas from the presentation and reflect upon customer service issues in their own roles. The subject matter also proved invaluable to students, particularly those on the undergraduate module 'Business to business marketing', as topics discussed in the presentation touched upon issues that had recently been covered in class.

For more information about e2v, please visit www.e2v.com