Students to fire 'Newsnight' questions at risk-takers

Published: 5 November 2010 at 16:32

Business brains will spill secrets of success as part of ‘Global Entrepreneurial Week’

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A Professor of International Enterprise Strategy at the Ashcroft International Business School (AIBS) at Anglia Ruskin University in Cambridge has set up an Interactive ‘Question Time’ event on 18 November as part of ‘Global Entrepreneurship Week’. The event will enable the budding business school students on its BSc Enterprise and Entrepreneurial Management programme to get some high flying business brains to spill the secrets of their success.

The business founders lining up for questioning include the co-founder of a London bar made from ice, and a tea shop in Liverpool that doubles a music venue at night.

Prof Lester Lloyd-Reason from the newly-established Centre for Enterprise, Development and Research (CEDAR) at AIBS, is looking to encourages universities and business schools to be more courageous in their delivery of enterprise programmes. 

The ‘Entrepreneurial Newsnight’ session will look at how significant enterprise and entrepreneurship is to economic growth, how entrepreneurial thinking makes a difference, and how up and coming entrepreneurs can learn from their more successful counterparts.

The business brains attending the event include Beth Derks, Founder of No Double Dutch, creative thinking and change management specialists; Natalie Haywood, Founder of Leaf Tea Shop, Liverpool, a tea shop and music bar; Jason Lorimer, Co Founder of Below Zero Ice Bar in London, the UK’s only permanent bar made of ice which is kept at minus 5 degrees all year round; and Carl Pihl, founder and MD of Student Box, a student social networking site, and Drinkyz, London, a specialist in private labelled beverage and packaging.

Leading the event, Lianne Miller from AIBS said:

"The entrepreneurs we have invited to be questioned are all pushing the boundaries of enterprise and initiative.  These people have taken the biggest risks in order to find success, and their experiences of how they have created their business niches will enthuse and motivate the next-generation of entrepreneurs to do the same."

"CEDAR is encouraging business students to shift their thinking in terms of real-life enterprise by giving them privileged access to world class entrepreneurs who are keen to share their own personal experiences and pass on their acquired skills and expertise."

For the last two years there have been more events in the East of England during Global Enterprise Week than any other region.  Enterprise Lowestoft Community Interest Company (ELcic) wants to ensure that the Eastern region continues to encourage everyone to be enterprising and explore all business opportunities.

Hazel Johnson Chair of ELcic said

"This event will show how academia can link with real businesses – there is nothing more inspirational for students to hear from people who have actually done it to make the theory real".

The mission of CEDAR is to set the benchmark for University Enterprise Centres by blending theory and practice. This will be achieved through building a suite of highly innovative academic programmes, research and development activities and consulting and management training initiatives through CEDAR’s unique mix of leading academics, practitioners and world class entrepreneurs. The new degree (name) was developed in response to the criticism that some entrepreneurial degree programmes were out of date and did not fit with the ever-changing and increasingly challenging economic conditions across Europe. 

The Centre for Enterprise, Development and Research (CEDAR) will be launched officially in the UK in November at an event hosted by the Technology Partnership which owns Melbourne Science Park near Cambridge.  The Chair of the Technology Partnership, Peter Taylor has agreed to become Chair of CEDAR.   

The Interactive ‘Question Time’ event will take place at the Ashcroft International Business School, Anglia Ruskin University, East Road, Cambridge on 18 November.  For more information, contact Lianne Miller on 0845 271 3333 or email