New partnership created between arts and business

Published: 5 May 2009 at 15:34

Sponsorships deals with Marshall Aerospace and Tindalls secured as companies demonstrate commitment to ‘worthwhile projects’

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Arts & Business, an organisation that sparks new partnerships between commerce and culture, has successfully brokered an exciting new relationship between the Ruskin Gallery at Anglia Ruskin University and Marshall Aerospace in Cambridge. The new deal helps to augment a programme that features some of the most exciting and respected artists from around the region.

The leading privately-owned aerospace business will sponsor two forthcoming exhibitions at the Ruskin Gallery (Joseph Albers, Screen Prints 25 April-23 May and the forthcoming Ruskin Summer Exhibition – ‘Blue Sky’). As an artist and teacher, Josef Albers (1888-1976) exerted an enormous influence on the history of modern art in Europe and America. This National Touring Exhibition from the Hayward Gallery presents an overview of Albers’s career, from his early geometrical abstractions at the Bauhaus to his famous experiments with colour in the Homages to the Square series.

As part of this new relationship, Marshall Aerospace will also provide the opportunity for works of art by 12 students from the Cambridge School of Art to be hung in their new VIP Business Aviation Centre at Cambridge Airport. The selection of works of art will be made from the 2009 Final Degree Show at the School of Art and provides a wonderful opportunity for the students’ work to be exhibited at a prestigious corporate venue in Cambridge.

This partnership builds on the previous work of Arts & Business who assisted Marshall Aerospace to source paintings by a number of established regional artists for the opening of their new Business Aviation Centre in October last year.

Support for the arts from the corporate sector is still strong in spite of the current difficult economic conditions particularly if it allows the opportunity for businesses to demonstrate their commitment to supporting worthwhile projects based in the local community.

Speaking about the link, Christopher Garibaldi, Regional Manager for Arts & Business, said:

“Our research across the region and nationally shows that companies are still willing to support interesting and imaginative arts sponsorship projects in spite of the downturn in the economy because they recognise that in many cases that sponsorship drives business. As part of a company’s marketing – it’s all about finding the correct fit.”

“This is an example of an ideal sponsorship in the sense that funding from Marshall Aerospace will support the exhibition programme and provide vital support for regional artists but perhaps more importantly some of Cambridge School of Art’s students will be able to see their work exhibited at the Business Aviation Centre – underlining Marshall’s commitment to supporting the best in emerging artistic talent locally and providing a stimulating visual aspect to this prestigious new facility.”

Anglia Ruskin University has secured a second sponsorship for the Ruskin Gallery, involving Tindalls art and graphics suppliers. Tindalls have just been announced as the official sponsors of the Degree Show, also staged at the Ruskin Gallery, which is one of the largest exhibitions of its kind in the East of England.

Located in the heart of Cambridge, the Ruskin Gallery aims to serve Anglia Ruskin University, and the broader community, by presenting a diverse range of high quality exhibitions. The Ruskin Gallery is free to enter and exhibitions are open to everyone six days a week.

For further information, visit www.ruskingallery@anglia.ac.uk or telephone 0845 271 3333.