Published: 6 August 2010 at 11:17
The work of two Cambridge-based students catches the eye of judges
Cambridge School of Art’s Graphic Design students are continuing to impress, this time with resounding success at the Penguin Design Awards 2010.
Following the course’s philosophy of teaching students through engagement with live briefs, students are increasingly receiving national and international recognition within the Design industry through their success in competitions – all of which counts towards their final degree.
The Penguin Design Awards is an annual competition with entrants being asked to design book covers which would ‘stand out from others on the shelf, while appealing to the book’s target market.’ This year’s books were Patrick Süskind’s Perfume for the Penguin Adult Prize and Alice’s Adventures in Wonderland by Lewis Carroll for the Puffin Children’s Prize.
Anglia Ruskin University was the only University to be represented twice in the shortlist with Jurate Laugalyte going on to take first place in the Puffin Children’s Prize while Julie Tostevin was highly commended in the Penguin Adult Prize.
Jurate, who is just about to start the final year of her BA (Hons) Graphic Design course, has also been offered an internship Penguin Books and seems somewhat surprised by her success. Feeling that being shortlisted was a ‘high achievement’ in itself she didn’t dream about winning particularly as her concept was so simple.
As she explains,
The judges, however, felt the work’s simplicity lent it clarity and playful character which represented the book perfectly. Judge Charlie Higson said of the cover,
Fellow judge Joe Berger added,
The comments from Puffin Books were also very positive. The book is ‘Simple, fun and instantly attracts’, according to Anna Billson, Art Director, Puffin Books. Managing Director, Francesca Dow, is also impressed with the interpretation,
In the adult competition, Julie Tostevin took on the challenge of design for Perfume with a unique concept of a very stark design coupled with silver edged pages and scented paper, based on the story’s main themes.
Talking about her idea, she rationalises,
The judges commended the ‘Strong typography’ of the design, a particular specialism of the course at Cambridge School of Art, as well as the ‘clean and simple concept’ which was applauded by Richard Bravery, Senior Designer, Penguin General.For more information about the BA (Hons) Graphic Design at Cambridge School of Art or any enquiries about postgraduate study in Graphic Design please contact email@example.com