Global Marketing experts to teach business professionals 'The Art of the Possible'

Published: 21 July 2008 at 13:41

Business professionals given rare opportunity to learn from top international names

Marketing guru, Professor Svend Hollensen, Will Ghali, Marketing Director of iconic beer brand Cobra Beer and Neil Stevenson, Marketing Director of Association of Chartered Certified Accountants will be giving local business professionals a rare opportunity to listen, discuss and get practical business advice in Chelmsford on Wednesday 3 September.

These presentations will take place at Global Marketing Network’s conference Global Marketing Strategy 2008, being hosted by the Ashcroft International Business School at Anglia Ruskin University.  Delegates will spend a whole day learning the latest best practices in marketing and developing their global marketing plans and strategy with the support and guidance of global marketing guru Professor Svend Hollensen, author of the international best-selling book ‘Global Marketing: A Decision Oriented Approach’. They will also be able to learn how Will Ghali and Neil Stevenson took their brands global.

The conference, which will also get beamed around the world through video conferencing, will be chaired by Stephen Cheliotis, chairman of Superbrands Council and Chief Executive of The Centre for Brand Analysis and opened by Professor Martin Reynolds, Pro Vice Chancellor and Dean of Ashcroft International Business School.  Says Professor Reynolds,

"Ashcroft International Business School is committed to connecting with business people across the world and is building an enviable reputation as a centre of excellence for international management practice. We are delighted to be hosting Global Marketing Network’s conference and look forward to welcoming people to our Business School."

Commenting, Darrell Kofkin, Global Marketing Network’s Chief Executive, said:

"In this age of globalisation and with the challenges UK businesses currently face in the domestic market it is increasingly important to be aware of the latest and best practices in global marketing strategy and to look for new opportunities overseas. We are delighted that we are able to provide local business professionals the opportunity to meet and discuss issues with Professor Svend Hollensen and other leading people from the world of marketing."