Published: 21 July 2008 at 13:41
Business professionals given rare opportunity to learn from top international names
Marketing guru, Professor Svend Hollensen, Will Ghali, Marketing Director of iconic beer brand Cobra Beer and Neil Stevenson, Marketing Director of Association of Chartered Certified Accountants will be giving local business professionals a rare opportunity to listen, discuss and get practical business advice in Chelmsford on Wednesday 3 September.
These presentations will take place at Global Marketing Network’s conference Global Marketing Strategy 2008, being hosted by the Ashcroft International Business School at Anglia Ruskin University. Delegates will spend a whole day learning the latest best practices in marketing and developing their global marketing plans and strategy with the support and guidance of global marketing guru Professor Svend Hollensen, author of the international best-selling book ‘Global Marketing: A Decision Oriented Approach’. They will also be able to learn how Will Ghali and Neil Stevenson took their brands global.
The conference, which will also get beamed around the world through video conferencing, will be chaired by Stephen Cheliotis, chairman of Superbrands Council and Chief Executive of The Centre for Brand Analysis and opened by Professor Martin Reynolds, Pro Vice Chancellor and Dean of Ashcroft International Business School. Says Professor Reynolds,
Commenting, Darrell Kofkin, Global Marketing Network’s Chief Executive, said: