Published: 23 November 2007 at 11:15
University collaborates with business winners to provide new BA (Hons) Enterprise and Entrepreneurial Management course.
Anglia Ruskin University is launching a new degree course which will change the way employers view new business graduates.
The new BA (Hons) Enterprise and Entrepreneurial Management course will develop the knowledge that undergraduates require to radically improve their ability to ‘fast-track’ themselves into the highly competitive business environment.
There are a number of undergraduate programmes with the word ‘enterprise’ in their title currently offered by British Universities but the content of the new degree is, however, highly innovative and mould breaking with leading entrepreneurs and entrepreneurial business embedded in the fabric of the scheme.
An ‘Entrepreneur in Residence’ scheme will be developed for the course which will be managed by Walter Herriot, Managing Director of St. John’s Innovation Centre. He will become Director of the Entrepreneur in Residence network. This network will be explicitly involved at all stages in the delivery and management of the proposed pathway. In support of the new degree he said:
The course will provide students with conceptual and theoretical insights into enterprise, innovation and entrepreneurial management, as well as developing the practical abilities and skills students need to apply this understanding within a range of different business, community and organisational contexts.
Teaching will be undertaken in blocks, often away from the University within enterprises, theatres and other locations. The student will spend the second semester of the first year inside an enterprise within a module titled ‘Learning in Residence’, not on a traditional student placement where low level tasks are often undertaken, but to provide exposure to the trading realities facing the entrepreneurial enterpriser and to offer opportunities for personal skills development through such mechanisms as mentoring and shadowing.
Professor of International Enterprise Strategy, Lester Lloyd-Reason, Director of the Centre for International Business at Anglia Ruskin University commented:
Within a wider context, the proposed pathway address a number of policy and practice agendas at a regional, national and international level, not least the emphasis of Governments to embed enterprise in education institutions and prepare students for a highly dynamic and uncertain labour market (Davies Review, 2002; Leitch Review, 2006).
Despite the emphasis on working with enterprises from within the region, the programme will be international in scope. The OECD report on ‘Globalisation and SMEs’ (1997) clearly demonstrates that all firms irrespective of size are impacted by the growth in the globalisation of markets regardless of whether they trade international or not. Accordingly the programme will have a clear international orientation reinforced both through course content and the international focus of the entrepreneurs and business leaders involved in the development, management and delivery of the scheme.
Acknowledging the need for such a course, Hugh Parnell, Director of the NW Brown Group, a financial services company serving the East of England, and Director of the Cambridge Network said: