Alumnus Daniel to have his 'great day out'

Published: 6 October 2014 at 14:00

Sport and leisure guru to receive Success in Business Award at ceremony

A business expert who simply aims to give his customers a “great day out” will enjoy one of his own when he receives Anglia Ruskin University’s Alumni Success in Business Award.

Daniel Gidney, a former Anglia Ruskin Business Studies student, is the current Chief Executive of Lancashire County Cricket Club having enjoyed previous success at Coventry’s Ricoh Arena, Sodexho, Live Nation and Admiral Sports.

Since taking up his current role at Old Trafford – one of cricket’s most famous and historic sporting arenas – he has set up a record naming rights partnership with Emirates, while the stadium won the International Stadium Business Award for Project of the Year for its new pavilion. Lancashire also posted a record operating profit of more than £3.5million in 2013; a record trading profit for any First Class County ever. Earlier this year, Daniel was awarded Trafford Business Person of the Year.

Daniel began his career at Admiral Sports, then worked for a national indoor entertainments group before being recruited by Live Nation – the global events promoter – where he became Director of Ticketing. In 2002 Sodexho appointed him Managing Director of their Hospitals division, before he moved on to become Chief Executive of the Ricoh Arena, Coventry, in 2006. In 2011, he was named Midlands Business Person of the Year.

Despite his busy schedule, Daniel has still found time to work for his alma mater, returning this year to talk to alumni and students at Anglia Ruskin’s annual Master of Business Administration dinner.

Professor Michael Thorne, Vice Chancellor of Anglia Ruskin University, said:

“Daniel’s ability to consistently deliver the goods wherever he goes is clearly the result of a keen mind and an unusually well-honed commercial savvy. But in a recent interview, he described the core of his job in very simple terms. He said he must provide ‘exceptional customer service, value for money, and a great day out’ – which sounds like a good recipe for success.
“As an Anglia Ruskin alumnus with an outstanding track record in a hugely competitive marketplace, Daniel is an excellent role model for our business students and is a worthy winner of the 2014 Alumni Success in Business award.”

Daniel will receive his award during a graduation ceremony for students of Anglia Ruskin’s Lord Ashcroft International Business School at the Corn Exchange, Cambridge, on Thursday, 16 October.