The CURA-B project (acCURAte-Business) was a three-year, priority 1 EU ERDF project, part-funded through the Joint Technical Secretariat INTERREG IVA 2 Mers programme, to promote entrepreneurship and the development of new cross-border initiatives.
The project developed best practice models for the procurement, development and deployment of innovative AT-led (assistive technology) service solutions for the social and health care markets (often referred to as tele-health, tele-medicine or tele-care).
It is an increasing challenge for society to provide high quality and affordable health care. There are also greater demands on health and social services to follow a strategy for early intervention and prevention whilst involving the individual in care through care personalisation. The introduction of innovative products and services along with new models of health and social care, is viewed as crucial to meet these challenges.
“We can't afford to get assistive technology wrong. It is going to be a cornerstone of affordable healthcare over the decades to come and will increasingly be central to the very experience of getting old”.
Prof Chris Ivory
Deputy Director of the Institute for International Management Practice (IIMP)
The CURA-B project was led by Impuls Zeeland (regional development agency, Netherlands) and brought together organisations in West Flanders (Belgium), northern France and Suffolk.
We were also interested in the broader ethical and social questions emerging from this re-shaping of relationships between carers, agencies and citizens.