How did Halloween become such big business?

Published: 29 October 2015 at 11:53

Halloween

Who’s got the sweets for the trick or treaters?

According to retail analysts at Planet Retail spending on Halloween celebrations will top £330 million this year making it the third most important celebration for retailers after Christmas and Easter. It helps this year too that it falls on the same weekend as the Rugby World Cup and during a half term holiday for most school kids.

Remarkably this spending on ghoulish goodies has risen from just £12million a decade ago and is driven largely by the millennial generation. Almost 60% of 16-24 year olds say they will spend on Halloween festivities. So who else embraces “fright night” these days? Other big spenders are the parents of 6-12 year olds with 73% admitting to spending on vampires, zombies and other ghoulish items. Even if it’s only trick or treat goo Halloween is fuelling a retail spending boom.

The food and drink industry is also working hard to grab its share of the fright night spend with many pubs offering Halloween parties and an astonishing increase of 263% in Halloween related food and drinks items since 2009.

In some places festivities make for a real horror show as the UKs largest fancy dress chain reports using security guards to manage the frenzied queues outside its London stores.