Tim Froggett

Senior Lecturer

Course Leader for BA (Hons) Marketing

Faculty:Lord Ashcroft International Business School

Department:Marketing, Enterprise and Tourism Staff - beta version

Location: Cambridge

Areas of Expertise: Business, management, leadership and law , Marketing

Senior Lecturer in Marketing, Consumer Psychology, Retail and Shopper Marketing, Financial and Professional Services Marketing

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Twenty years as professional marketer involved in the development of retail financial services products.

Research interests

  • Extrinsic attribute influence on inferred consumption characteristics
  • Visually salience and product choice
  • Space elasticity and shelf management in Premium Bottled Ale choice
  • Eye tracking for visual marketing
  • Attention versus memory based influences in brand choice

Tim is especially interested in how drinkers choose beer. Britain currently has 1000 micro-brewers who, relative to the national and global brands, have very low levels of brand awareness. This means the beer pump clip is an important means of selling the product. Tim's research aims to understand the relationship between visual attention and decision making at point-of-purchase.

Areas of research supervision

  • Visual saliency bias in product choice
  • Auto-ethnographic analysis of the history of brand management
  • Donation framing effects in cause related marketing
  • Integrating Arabic and Latin in visual identities 


  • Introductory marketing
  • Consumer Behaviour
  • Marketing Planning
  • Retail Marketing


  • BSc Psychology University of York
  • PGDip Marketing Sheffield Business School
  • PGCertEd with QTS Sheffield Hallam University
  • AFPC Chartered Insurance Institute

Research grants, consultancy, knowledge exchange

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  • UK Marketing Consultant Pint Please Global
  • Marketing Consultant Hurry Here Now.com
  • Co-Founder and Chief Marketing Office www.publab.co.uk

Media experience

Tim is a frequent commentator in local and national media on wide-ranging marketing topics which in 2014 included:

  • Eye tracking research
  • Dot.com business valuations
  • Black Friday; launch of Pint Please beer app
  • Growth in micro-breweries
  • Fortunes of Tesco
  • Changing shopping habits