Dr Nektarios Tzempelikos

Senior Lecturer

Institute of International Management Practice (IIMP)

Faculty:Lord Ashcroft International Business School

Department:Marketing, Enterprise and Tourism Staff - beta version

Location: Cambridge

Areas of Expertise: Business, management, leadership and law , Marketing , Institute for International Management Practice

Nektarios Tzempelikos is a senior lecturer in marketing at the Lord Ashcroft International Business School, Cambridge campus. He holds a PhD in marketing from the Athens University of Economics & Business.

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nektarios.tzempelikos@anglia.ac.uk
Nektarios has profiles on Researchgate and Google Scholar

Background

Nektarios Tzempelikos is senior Lecturer in Marketing in the Department of Marketing, Enterprise and Tourism and fellow of the Institute for International Management Practice (IIMP) at the Lord Ashcroft International Business School, Anglia Ruskin University. He received his PhD in 2011 from the Athens University of Economics & Business (Greece). In research, his focus is on business-to-business marketing. Nektarios has published in journals such as Industrial Marketing Management (3*ABS, Impact Factor: 1.820), Journal of Business & Industrial Marketing (2*ABS, Impact Factor: 0.750), Journal of Business-to-Business Marketing (2*ABS, Impact Factor: 0.577) and Journal of Strategic Marketing (2*ABS). His research has a quantitative focus.

Nektarios serves in the editorial boards of Industrial Marketing Management and Journal of Business to Business Marketing. He is also reviewer at referred journals including Industrial Marketing Management, Journal of Business & Industrial Marketing, Journal of Business to Business Marketing and Journal of Marketing Management. Nektarios has also experience in consulting and research projects for various public and private organisations and has also attracted funding through winning research awards. Nektarios has teaching experience at the undergraduate and postgraduate level on the field of marketing. Nektarios is also Senior Fellow of the Higher Education Academy.

Research interests

  • Business to Business Marketing
  • Relationship Marketing
  • Sales Management/ Key Account Management
  • Customer Value in Business to Business Marketing
  • Managerial Relevance of Marketing Research
  • Customer Satisfaction/ Loyalty

Areas of research supervision

  • Relationship Marketing in Business to Business Markets
  • Sales Management/ Key Account Management
  • Customer Value in Business to Business Marketing
  • Managerial Relevance of Marketing Research

Teaching

  • Teaching experience in the areas of Marketing Management, Business to Business Marketing, Strategic Marketing, and Marketing Research, among others.
  • Module leadership at Undergraduate and Postgraduate level
  • Experience in Business Simulation Games
  • PhD supervision experience
  • Participation in the UG review process

Qualifications

  • Postgraduate certificate in education (PGCE) (Higher Education)
  • Doctoral Thesis (PhD) in Marketing, Athens University of Economic and Business
  • Master of Science (MSc) in Marketing and Communication with new technologies (specialization in Marketing), Athens University of Economic & Business
  • Bachelor (BSc) in Marketing and Communication (specialization in Marketing), Athens University of Economic & Business

Memberships, editorial boards

  • Member of the Editorial Review Board of the Industrial Marketing Management (3*ABS, impact factor: 1.820) and the Journal of Business to Business Marketing (2*ABS, Impact Factor: 0.577).

  • Senior Fellow of the Higher Education Academy (SFHEA)

  • Member of the European Marketing Academy

  • B2B Special interest Group Academy of Marketing

Research grants, consultancy, knowledge exchange

Experience in consulting and fund raising, which attests to the ability to draw research funding. Since 2005 many research projects have been developed, either under the capacity of Principal Investigator or as Member of the Investigation Team. The following index presents a list of such projects.

2015: British Academy – BA/Leverhulme Small Research Grants - SRG 2015-16 Round, Improving Relevance in Marketing Research (pending)

2014: Economic and Social Research Council (ESRC) – Research Seminars Competition, Meeting the Challenge for Global Brand Management in the B2B Industries (not awarded)

2014: Economic and Social Research Council (ESRC) – Open call, Building SMEs Export Performance in the B2B & B2G Contexts. Project "GLO.B.E” (not awarded)

2009:  Hellenic Migration Policy Institute (IMEPO), “Study of the integration of 2nd wave of immigrants in the work labor”

2007:  Observatory for the Greek Information Society, “Study of the level of information technology (IT) skills adoption on the public sector” (eGovernment).

2006:  Gergeris, S.A. “Study of the distribution intermediates’ buying behavior on the bottled water industry”.

2006:  Apivita, “Study of consumer’s behavior on natural-based cosmetics”.

2005:  Public Power Corporation S.A. “Study of employee’s satisfaction with the organization’s educational programs”

Selected recent publications

Tzempelikos, N., and Gounaris, S. (2015) “Linking key account management practices to performance outcomes”, Industrial Marketing Management, Vol. 45, February, pp. 22-34. doi:10.1016/j.indmarman.2015.02.018 (3*ABS, Impact Factor: 1.820).
Tzempelikos, N. (2015) “Top management commitment and involvement and their link to key account management effectiveness”, Journal of Business & Industrial Marketing, Vol. 30, no. 1, pp. 32-44. doi: http://dx.doi.org/10.1108/JBIM-12-2012-0238 (2*ABS, Impact Factor: 0.750). 
Gounaris, S. and Tzempelikos, N. (2014) “Relational Key Account Management: Building Key Account Management Effectiveness through Structural Reformations and Relationship Management Skills”, Industrial Marketing Management, Vol. 43, no. 7, pp. 1110-1123. doi:10.1016/j.indmarman.2014.06.001 (3*ABS, Impact Factor: 1.820)
Brennan, R., Tzempelikos, N., and Wilson, J. (2014) “Improving relevance in B2B research: Analysis and recommendations”, Journal of Business & Industrial Marketing, Vol. 29, no. 7/8, pp. 601-609. doi: http://dx.doi.org/10.1108/JBIM-09-2013-0201 (2*ABS, Impact Factor: 0.750).
Gounaris, S. and Tzempelikos, N. (2013). “Key Account Management Orientation and its Implications – A Conceptual and Empirical Examination”, Journal of Business-to-Business Marketing, Vol. 20 No. 1, pp. 33-55. doi: 10.1080/1051712X.2012.690173  (2*ABS, Impact Factor: 0.577).
Tzempelikos, N. and Gounaris, S. (2013). “Approaching Key Account Management from a Long Term Perspective”, Journal of Strategic Marketing, Vol. 21 No.2, pp. 179-198. doi: 10.1080/0965254X.2012.752399 (2*ABS)
Gounaris, S and Tzempelikos, N. (2013). “Organizational Structure, Key Account Management Orientation and Performance Outcomes”, The IMP Journal, Vol. 7 No. 2, pp. 129-139.

Recent presentations and conferences

Gounaris, S., Tzempelikos, N., and McDermott, M. 2014. Implementing key account management: Key dimensions and outcomes, 43th European Marketing Academy Conference (EMAC), Valencia, Spain, June 3-6

Tzempelikos, N. and Gounaris, S. 2013. Implementing key account management: Key dimensions and outcomes, Industrial Marketing and Sales Management Symposium & Special Issue in Industrial Marketing Management. From Strategy Frameworks to Value-in-use: Implementing Strategies and Theories of B2B Marketing and Sales Management, Helsinki, Finland, November 7-7.

Tzempelikos, N. and Gounaris, S. 2013. The role of top management in key account management effectiveness – An empirical study. 42th European Marketing Academy Conference (EMAC), Istanbul, Turkey, June 4-7.

Tzempelikos, N. 2013. Assessing Customer Value in Key Account Management Relationships, 11th Annual International Conference on Marketing, Athens, Greece, July 1-4.

Tzempelikos, N. and Gounaris, S. 2012. Conceptualization and Empirical Validation of Key Account Management Orientation. 41th European Marketing Academy Conference (EMAC), Lisbon, Portugal, May 22-25.

Media experience

Tzempelikos, N. 2014. How do we bridge the gap between academics and business, Research Highlights, Vol 2 (Autumn), pp. 6-7

Gounaris, S. and Tzempelikos, N. 2008. Key Account Management, Sales Management, Vol. 2 (April/May), pp. 48-54 (in Greek).