Michael Duignan

Lecturer in Tourism Management, Course Leader (BSc Tourism Management), and Departmental Learning Lead (Marketing, Enterprise, and Tourism)

Institute of International Management Practice

Faculty:Lord Ashcroft International Business School

Department:Marketing, Enterprise and Tourism Staff

Location: Cambridge

Areas of Expertise: Business, management, leadership and law , Tourism

Michael is an internationally published (ABS 4*) and award winning (ATHE/Visit England award) multidisciplinary academic in the field of tourism, applied economics and events, with prior experience of leading national UK Government educational training programmes and developmental projects for Research Council UK (RCUK) funded organisation ‘Vitae’. 

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Follow Michael on Twitter, LinkedIn and read his Olympic Researcher blog


Mike’s expertise, theoretical and applied works lies across the field of tourism management and marketing, applied economics, major/mega-event and festival impact and legacy studies, spatial governance and political economy, with a case study emphasis on food festivals and the Olympic Games. He has recently authored a book chapter and won the Association for Tourism in Higher Education’s (ATHE) national award for Leadership in the Visitor Economy (2015-16) sponsored by VisitEngland for his and the business school’s contribution to ‘slow tourism’. In light of the Rio 2016 Olympics, Mike has recently co-authored an article (Tourism Management, ABS 4*) with Dr Pappalepore (Westminster) on the impacts and legacies of London 2012 on creative small businesses, and is currently writing several papers on, mega-event tourism, event-impacts on small business, spatial governance of Olympic areas, and slow tourism development in the context of heritage cities and regional events and festivals.


UK National Award for ‘Leadership in the Visitor Economy’ presented by the Association for Tourism in Higher Education (ATHE) sponsored by VisitEngland for contribution to the field of ‘slow tourism’ - ATHE 2015 Annual Conference, St Anne’s College, University of Oxford, 5 December 2015
Winner of 2015 ‘Made a Difference’ award for outstanding excellence in teaching across all Anglia Ruskin University faculties - Anglia Ruskin University, ‘Made a Difference Awards’, May 2015

Research interests

  • Tourism management, marketing and destination development policy, with a focus on sustainable and 'slow' development.
  • Regional economic development in the context of event-led urban policy and governance, alongside the general economic and social impacts of mega-events and local festivals on small business and local economies.
  • Spatial governance and dynamics of Olympic host event zones, theories of political economy and the event leveraging strategies of host mega-event cities
  • The role of digital scholarship in achieving research impact.


He has seven years’ teaching experience across Higher Education (UK and Germany) at Bachelor, Master and MBA level. Mike's research informed, practical and digitally engaged, informal style, commitment and respect to the individual student learning experience is central to his teaching approach. In 2015, he won the annual university ‘Made a Difference’ teaching award.


  • Doctor of Philosophy (PhD), Institute for International Management Practice (IIMP), Lord Ashcroft International Business School (LAIBS), Anglia Ruskin University, Cambridge, UK (to complete, 2016).
  • Master of Business Administration (MBA), Hanze University, Groningen, Holland.
  • Master of International Business (MAIB), Lord Ashcroft International Business School (LAIBS), Anglia Ruskin University, Cambridge, UK.
  • Bachelor of Business Management (BA Hons), Lord Ashcroft International Business School (LAIBS), Anglia Ruskin University, Cambridge, UK.

Memberships, editorial boards

  • Associate Fellow, Higher Educational Academy (AFHEA).
  • Associate, British Academy of Management (BAM).

Research grants, consultancy, knowledge exchange

  • Lead Investigator, #LondonBizLegacy study, Feb 2015 – current, collaborative project with the Federation of Small Business (FSB) reviewing small firm impacts and legacies of the London 2012 Olympic Games across host boroughs.
  • Lead Investigator, EAT Cambridge 2014 and EAT Cambridge 2015 (May 2015 – Current) – economic and innovation study.

Selected recent publications

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Pappalepore, I, & Duignan, M.B (2016) The London 2012 cultural programme: A consideration of Olympic impacts for small creative organisations in east London. Tourism Management, 54, 344 - 355.

Wilbert, C; Duignan, M.B (2015) ‘Going s-Low in Cambridge: opportunities for sustainable tourism in a small global city’, Bergamo University Press in EDS. Casti, E; Burini, F (2015) Centrality of Territories, Bergamo University Press.

Duignan, M.B (Sept, 2014) EAT Cambridge festival 2014: economic impact and innovation evaluation, Policy report to Cambridge City Council and EAT Cambridge festival directors.

Duignan, M.B (Sept, 2013) Events and urban regeneration: the strategic uses of events to revitalize cities, Journal of Policy Research in Tourism, Leisure and Events (ABCD List rated 'B')

Recent presentations and conferences

  • 'Embedding students in ATHE award winning project' co-presenter with Dr Sally Everett, Chartered Association of Business School Annual Conference, Aston University, UK (Apr 2016)
  • 'Enhancing ‘slow’ tourism in historic cities: an antidote to the fast', Association for Tourism in Higher Education (ATHE) Annual Conference, University of Oxford, UK (Dec 2015)
  • 'The art of ‘social snowballing’', Twitter for research- 1st International and Interdisciplinary Conference, EMLYON Business School, Lyon, France (Apr 2015)
  • 'Slow tourism development and the role of events and festivals - Cambridge context, opportunity and methodology', Centrality of territories: enhancing s-Low tourism, University of Bergamo, Italy (Mar 2014)
  • 'Visualising and connecting your research' co-presenter with Ricardo Carolas, University Annual Research Conference, Anglia Ruskin University, UK (Jun, 2013).
  • 'How mega-events and local festivals impact on local business', Festival of Ideas, University of Cambridge, UK (Oct, 2013).
Presentations and Guest Lectures
  • Being an ECR in the era of research impact, co-presenter with Nadia De-Gama, IIMP Scrum Expert Series, Anglia Ruskin University, UK (Jun 2016)
  • Slow tourism and regenerating the high street, Anglia Ruskin University Research Talk, Anglia Ruskin University, UK (Dec 2015)
  • Impact of 21st century urban food festivals in the UK, co-presenter with Dr Sally Everett, EAT Cambridge 2015 food and drink regional festival, Cambridge Corn Exchange, Cambridge, UK (May 2015)
  • Event leveraging: mega-events, economic and tourism development, Anglia Ruskin University Research Talk, Anglia Ruskin University, UK (Apr 2015)
  • Digital scholarship – expert panel, Jobs.ac.uk expert panel, University of Warwick, UK (Jan 2015)
  • Slow tourism: an antidote to the ‘fast tourist’ – ideology and practice, Anglia Ruskin University Research Talk, Anglia Ruskin University, UK (Nov 2014)
  • Digital scholarship - is it worth it?, IIMP Scrum Expert Series, Anglia Ruskin University, UK (Mar - Apr 2014)
  • Strategic uses of mega-events to revitalise cities: local opportunity and challenges, Anglia Ruskin University Research Talk, Anglia Ruskin University, UK (Mar - Apr 2014)
  • Becoming a digital scholar, co-presenter with Ricardo Carolas, Anglia Ruskin University Skills Workshop and Lecture, Anglia Ruskin University, UK (Jan 2014)
  • Doing research and the life of a PhD, Anglia Ruskin University Research Talk, Anglia Ruskin University, UK (Dec 2013)
  • How mega-events and local festivals impact on local business’, University of Cambridge Annual Festival of Ideas 2013, University of Cambridge, UK (Oct 2013)
  • Urban development and the strategic use of mega-events, Anglia Ruskin University Research Talk, Anglia Ruskin University, UK (Mar 2013)

Media experience

  • 'Slow tourism comes to Cambridge', Article, Cambridge News (23 December, 2015)
  • 'The economic benefit of Bank Holiday weekends on the South East regional economy', Interview, ITV Anglia (September, 2015).
  • 'Has Cambridge lost its charm', Article, Cambridge News (24 July, 2015)
  • 'Tourism expert warns Cambridge city centre is becoming "too standardised'', Article, Cambridge News (23 June, 2015).
  • 'Economic and tourism challenges for Cambridge', TV Interview, Cambridge TV (22 June, 2015).
  • 'Tourism in Cambridge could threaten city's unique identity', Live Radio Interview, BBC Radio Cambridgeshire (22 June, 2015).
  • 'Festivals help foodie brand', Article, Cambridge News (27 May, 2015).
  • '21st century food and drink festivals – impacts on the city and its local traders', Radio Interview, Cambridge 105 (4 Apr, 2015).
  • 'University in Games plea to companies', Article, Croydon Advertiser (6 March, 2015).
  • 'London 2012 – have your say', Article, London Business Matters (London Chamber of Commerce national publication) (4 March, 2015).
  • 'University study sets to count the cost of London 2012 Olympics', Article, Cambridge News (27 Feb, 2015).
  • 'What next for the economic legacy of the Tour de France for Cambridge?', TV Interview, ITV Anglia News (8 July, 2014).
  • 'Local economic impacts for the 2014 Tour de France in Cambridge', TV Interview, ITV Anglia News (4 July, 2014).
  • 'The economic impact of local food and drink festivals', Radio Interview, Cambridge FM (Oct, 2013).