Dr Sandra Selmanovic

Deputy Head of Department

Faculty:Lord Ashcroft International Business School

Department:Economics and International Business Staff - beta version

Location: Cambridge

Areas of Expertise: Business, management, leadership and law , International Business , Economics

Sandra is Deputy Head of the Department of Economics and International Business and Principal Lecturer in International Business. She is passionate about teaching and research in the area of innovation policy, economic development and international business.

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Sandra has been teaching at Anglia Ruskin University since 2010, advancing from an Associate Lecturer to Principal Lecturer and Deputy Head of Department. In her roles as module leader, course leader and international partnerships ambassador, Sandra has substantially contributed to curriculum development, delivery and management. Prior to joining ARU, Sandra had gained work and research experience in the areas of innovation management and policy in various international organisations throughout Europe. She completed her PhD in the area of innovation policy in developing countries in May 2015 and is currently leading a research project on innovation performance of local enterprises in Essex.

Research interests

Sandra’s main research interests lie in the area of innovation policy, economic development and international business. As part of her doctoral research, she investigated the link between public governance and innovation performance in the private sector and proposed a new approach towards policy transfer in developing countries on the basis of institutional theory.

Sandra is also interested in innovation performance and impact assessment of public innovation support programmes, public governance and intellectual property. Building on an international network of academics and practitioners, she has been involved in research work on scientific collaboration in Maghreb countries and business facilitation in developing countries.

Areas of research supervision

  • Innovation studies
  • Innovation policy
  • Institutional economics


Sandra has taught on a range of business and economics modules at undergraduate and postgraduate level. These include: International Business, Strategic Management, European Union Economy, Japanese Economy, and Sustainable Management Futures. Sandra also delivered guest lectures and seminars at local schools as well as international partners of Anglia Ruskin University in China, Germany and Thailand.


  • PhD
  • MSc International Business Economics (Distinction)
  • Postgraduate Certificate in Learning and Teaching in Higher Education (PGCE)
  • German University Diploma: 4-year degree in Business Administration (Distinction)

Memberships, editorial boards

  • Member of British Academy of Management
  • Member of British Royal Society of Arts
  • Fellow of the British Higher Education Academy

Research grants, consultancy, knowledge exchange

  • Project leader/research supervisor - “Innovation 50” - Consultancy project for Essex County Council (ECC): Identifying the 50 most innovative businesses in Essex and their success factors in order to assess their needs in the area of innovation support. The results will feed into the design and development of public innovation support mechanisms for Essex enterprises. ECC is funding a PhD studentship as part of the project. Amount: £73.000, project start: January 2015, duration: 3 years
  • Consultant – Groundwork study for Innovation 50 project for ECC (see above); consultancy work for Research Development and Commercial Services department at ARU on performance mananagement at MedBic and impact assessment of wider ARU activities. Funded by ECC and RDCS; Amount: £15.000; Duration: June-August 2014
  • Co-investigator – Research project on scientific collaboration between Maghreb countries with University Mohammed V and University of Montreal; funded by Agence Universitaire de la Francophonie and University of Montreal; Amount: £50.000; project start: January 2014; duration: 2 years
  • Consultant – United Nations Conference on Trade and Development (UNCTAD): identification and assessment of good practices in the area of business facilitation and administrative efficiency; Amount: £5.000; Duration: February-June 2010

Selected recent publications

Mishrif, A. and Selmanovic, S., 2010. E-government in the Middle East and North Africa: The Role of International Organizations in the Experience of Egypt and Morocco. 2010 International Conference on Public Administration (ICPA 6th), pp. 905-926