Dr Lin Yan

Senior Lecturer

Faculty APL Advisor

Faculty Admissions Tutor

Course Leader for BSc International Business Management

Faculty:Lord Ashcroft International Business School

Department:Economics and International Business Staff

Location: Cambridge

Areas of Expertise: Business, management, leadership and law

Dr. Yan's research explores the mutual shaping of new technology and social practices. Primarily grounded in design, his study focuses on the user experience of technology and changing social practices.

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Lin joined Lord Ashcroft International Business School in September 2011. Before coming to LAIBS, he was a senior lecturer in Entrepreneurship and Innovation at University of Greenwich, where he was a founding member of STER (Sustainability, Technology and Entrepreneurship Research, now renamed as STIR) and the Centre for Enterprise and Innovation. His first academic post was at University of Wales where he was a lecturer in Entrepreneurship and an associate member of the Confucius Institute. Lin has lived in Cambridge since 2001 and thoroughly enjoys his life in this university town with grand ideas and little alleyways.

Research interests

  • Mobile technology
  • Renewable technology
  • Changing social and medical practices

From the Internet of Things to renewable energies, new technologies underpin the often quiet, yet remarkable, changes in our social practices. The way we communicate, bank, and consume energy, for example, has changed significantly thanks to the advances in technology. My research explores users’ expectations, experiences and perceptions of adopting new technology. My work has a strong international ethos, focusing on comparative studies and developing countries.

Three projects are currently underway:

  • ‘M-Development’: mobile banking for social inclusion among women in rural and semi-rural areas in developing countries.
  • ‘M-Diabetes’: mobile apps in the self-management of Type II Diabetes.
  • ‘The Solar Project’: users experiences of renewable solar technology.

Areas of research supervision

  • Lin is currently supervising a PhD student on the M-Development project. This has been fully funded by a PhD studentship from Anglia Ruskin University
  • Lin is also interested in potential PhD supervisions in any of the listed areas above.


Lin teaches International Business, Research Methods, and supervise research projects.


  • Senior Fellow, UK Higher Education Academy
  • PhD Management Studies, University of Cambridge, UK
  • Mphil Management Studies, University of Cambridge, UK
  • BSc International Business, University of Finance and Economics, Tianjin China

Memberships, editorial boards

  • Member of the Academy of International Business (AIB)
  • Member of the International Federation for Information Processing (IFIP)
  • Organizing Committee member of International Conference on Knowledge Management and Innovation

Research grants, consultancy, knowledge exchange

  • PhD studentship, full fees and living expenses at national funding level, Anglia Ruskin Univeristy, 2012-2015
  • Enterprising Academics Award, £1900, Anglia Ruskin Unviersity, 2012
  • Research Seed Funding (with A-M Coles), £15000, University of Greenwich, 2011
  • Research Seed Funding (with A Marr), £24000, University of Greenwich, 2010
  • International Development Advisor, EZD Limited, 2002-4

Selected recent publications

  • Yan, L. and Panteli, N. (2011). Orders and Disorders in a Born Global Organization. New Technology Work and Employment. 26, 2, pp127-145.
  • Panteli, N., Yan, L., and Chamakiotis, P. (2011). Writing to the Unknown: Bloggers and the Presence of Backpackers. Information Technology & People, 24, 4, pp362-377.

Recent presentations and conferences

Kemal, A. and Yan, L. (2015) Mobile banking adoption and diffusion: Enabling or constraining social and financial inclusion among poor women in Pakistan, The 23rd European Conference on Information Systems, Munster, Germany.

Media experience

Biography included in Marquis Who's Who.