Finding new ways to use games to innovate products and services that enhance life and improve the human experience.
We're a regional development project led by Anglia Ruskin University and co-funded by the European Regional Development Fund.
The project's aim is to support the growth of an applied games sector in the Cambridgeshire/Peterborough region. We'll do this by enabling connections between businesses and our talent, expertise, facilities and grants.
A total of £1 million will be committed to help new and existing businesses in all sectors to use games technologies and user-based design in innovative products and services – creating applied games and, ultimately, a new applied games sector in the region.
We’ll be there with you all the way, providing business support from initial concept to product launch.
Anglia Ruskin already plays a vital role in the games ecosystem in Cambridge. Along with industry partners, we run Brains Eden, the largest student games festival in Europe, bringing talented students to Cambridge for an annual games jam.
We have academic expertise and research knowledge in gaming but, importantly for REACTOR, also in healthcare and therapy, construction and housing, policing and crime, sports, culture and heritage, international law and business.
As The Times Higher Education Entrepreneurial University of the Year 2014, we work with more than 2,000 businesses a year, and we're recognised for our contribution to regional and national economic growth.
Perfectly located in the heart of Cambridge's tech cluster, REACTOR is well-placed to help businesses connect to the best talent, academic experts, and specialist equipment and funding in order to produce new, innovative products.
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