We focus on gamification which aims at engaging and motivating people to achieve their goals using elements of game playing such as personalization, competition, and reward scheme.
Backed up by artificial intelligence technique, our gamification solution can boost performance in business, healthcare, education, and many other domains. Our multi-disciplinary team offers expertise in the following areas:
Innovation Bridge is a grant program supported by European Regional Development Fund, which allows our team to collaborate with various companies to develop innovative products that will give maximum return of investment to their business. Currently we are in collaboration with Auriplex and Cambridge Data. For further information please contact Dr David Chik.
Reactor is a EU-funded regional development project led by Anglia Ruskin University. The aim is to support the growth of an applied games sector in the Cambridgeshire/Peterborough region. For further information please contact Dr David Chik.
SmartLink is an external co-operation project funded under Erasmus Mundus Action 2 (EMA2). The project focuses on fostering international cooperation between 9 European Higher Education Institutions (HEIs) and 11 HEIs in emerging Asian countries through the promotion of mobility at all level of studies and training for students, PhD candidates, Post-doctoral researchers, academics and administrative staff.
For further information about working within our i Lab3 and the SmartLink programme, please contact Prof Alamgir Hossain.
FUSION is an external co-operation project funded under Erasmus Mundus. This project aims to foster partnerships of emerging Asian countries (Afghanistan, Bangladesh, Bhutan, Nepal, Pakistan, China, India, and Thailand) with the EU countries (Bulgaria, France Germany, Hungary, Italy, Portugal, Sweden, and UK) to reinforce the existing collaborations developed through the EU funded projects. The key objective of the FUSION consortium is to enhance the capacity for international cooperation between universities in the Asian and EU countries by facilitating transfer of people, know-how, culture and best practice in training the next generation of researchers and academic staff.
For further information about working within our i Lab3 and the FUSION programme, please contact Prof Alamgir Hossain.
Find out more about our current research students working in the area of Intelligent Systems & Gaming
For more information regarding our work in this area, please contact Dr David Chik.