Being us

Being us

Anglia Ruskin Branding

Bring our vision and values together with a strong visual and written identity and we start to stand out as a brand...

Realising ambitions together

We’ve got a single‑minded direction: realising ambitions together.

For our students, the businesses we support and our many education and commercial partners, we collaborate to deliver tangible results. Together, we make positive change happen in the real world at a remarkable pace. In this respect alone, we’re unlike many other institutions. As a modern university with the right mindset, we’ve seen what’s possible to achieve in a short space of time.

Our brand personality makes us unique 

We’re ambitious

We want the best for our students, the businesses we support, our various partners and ourselves. Our positive, can-do attitude helps us realise these ambitions.

We’re collaborative

We work with people. We build successful partnerships. By collaborating, we make the difference.

We’re imaginative

Our mind is open to new ideas and approaches.

We’re approachable

Our university is open to people from all walks of life. Ability should be the only discriminator.

Partner resources

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Together with us

A partnership is all about communication and mutual support, and we want to make sure we work together seamlessly. Together we can create a compelling proposition by maintaining the integrity of both our brands.

When creating materials that specifically market ARU or our courses, we would expect you to fully use our brand identity, tone of voice and key messages. However, in some instances, where the materials are less ARU specific, it may be a case of simply using our logo correctly in partnership with your brand.

To help you, we have created a Partners’ Pack, which includes ARU brand guidelines, our tone of voice guidelines, key messages and a range of pre-designed posters and other marketing materials.

This pack along with other brand assets is available via our online media library. You will need to register to gain access, simply click the request account link on the login screen to start the process.

media library >

If you have any questions or comments please get in touch with our design team.

email design team

Staff resources

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Being us

We’ve got a system, rather than a straightjacket.

We need to strike a balance between appealing to our various audiences and appearing as one to support our university and its ambitions.

Our university has a world of different audiences. We need to engage teachers, parents and guardians, a range of prospective and existing students, alumni, businesses, the community, the wider public, governments and numerous partners and other stakeholders.

At the same time, we must present a coherent face if we are to build further awareness of our university and cement our reputation. In short, it’s essential that every piece of communication looks like it comes from the same place.

The answer to this is a clear, disciplined brand architecture – the building blocks we have developed will form this solid foundation for our brand allowing us flexibility to best engage with our different audiences.

Our brand will continue to evolve and adapt as we work with colleagues across our university on live projects, and we look forward to helping you create engaging, compelling and effective materials, bringing our university’s brand to life.

To help you, we have created a range of guidelines, advice and templates available via myanglia.

myanglia >

Imagery is available via our online media library. You will need to register to gain access, simply click the request account link on the login screen to start the process.

media library >

If you have any questions or comments please get in touch with our design team.

email design team

Agency resources

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Agency partnerships

A partnership is all about communication and mutual support, and we want to make sure we work together seamlessly. Together we can create a compelling proposition by maintaining the integrity of our brand.

To help you, we have created a Suppliers Pack, which includes ARU brand guidelines, our tone of voice guidelines, key messages, logos, fonts and colour palette.

This pack along with other brand assets is available via our online media library. You will need to register to gain access, simply click the request account link on the login screen to start the process.

media library >

If you have any questions or comments please get in touch with our design team.

email design team